Fearne & Rosie
B Corp-certified UK jam brand modernising the traditional preserves category with significantly less sugar and more fruit.
Strategic Overview
Founded by Rachel Kettlewell and based in Hawes, Yorkshire, Fearne & Rosie is reinventing the traditional jam category for a health-conscious market. Its preserves contain around 40% less sugar than standard UK jams and roughly 70% fruit, made with all-natural ingredients and no concentrate. The brand has earned B Corp certification, reflecting its standards for social and environmental accountability, and has expanded from jams into a broader range of handmade preserves sold across UK retail and direct-to-consumer channels.
Investment Thesis & Key Pillars
Low-Sugar Innovation
Preserves formulated with roughly 40% less sugar and around 70% fruit compared to standard UK jams.
B Corp Certified
Meets rigorous standards for social and environmental performance, accountability, and transparency.
Natural Ingredients
Made with all-natural ingredients and no concentrate, differentiating from mass-market preserve brands.
Category Modernisation
Repositioning a historically stagnant preserves category for a health-conscious, quality-driven consumer.
Founder-Led Brand
Built by founder Rachel Kettlewell into a recognised, award-listed UK challenger food brand.
